About Natasha
Natasha is CEO and Founder of Wrapped. She works directly with the merchants and hospitality groups using Wrapped to surface the patterns, case studies, and tactics that work in practice — and writes about gift card strategy, omnichannel commerce, and the operational side of running a modern gifting program.
Articles by Natasha Mazey
How to start a gift card program for your business
A practical step-by-step guide to launching a gift card program — choosing a platform, integrating with your POS and eCommerce, and going live.
Be ready to maximize Christmas revenue with Wrapped gift cards
Get your gift card program ready for the holiday season with tips to maximize revenue.
5 Best Gift Card Marketing Strategies for 2025
Discover five proven strategies to market gift cards and drive more sales in 2025.
Rockaway Records drives revenue and delights customers with a unified gift card experience
How Rockaway Records uses Wrapped to create a unified gift card experience across channels.
How Giving Away Gift Cards Locally Can Grow Your Revenue
Learn how distributing gift cards locally can be a powerful customer acquisition strategy.
Modern gift cards that match the premium golf experience at TPC Toronto
TPC Toronto elevates their gifting experience with modern digital and physical gift cards.
Nodo is using Wrapped to resolve gift card friction for customers and staff
How Nodo eliminated gift card friction and improved the customer experience with Wrapped.
Mr. Pickles enhances their customer experience with their digital gift card storefront
Mr. Pickles creates a premium digital gift card storefront that matches their brand.
The Big Easy Group Transforms Gifting with Wrapped
The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution.
Alpha60 is using Wrapped to deliver the gift card experience they always wanted
Alpha60 transforms their gift card program with a premium branded experience.
Four Pillars Gin upgrades their gift cards to align with their world class brand
Four Pillars Gin creates gift cards that match their world-class brand identity.
AS Colour transforms their gift card experience with Wrapped
AS Colour upgrades from basic vouchers to a modern omnichannel gift card program.
Gift cards become the top-selling online product for Au Bon Marche
How Au Bon Marche made gift cards their number one selling product online.
New: Gift Card Marketing Automation to increase basket size and promote products
Introducing marketing automation features to drive higher spend at redemption.
New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns
Launch promotional gift card campaigns that drive sales without cheapening your brand.
'Tis the season: How brands should prepare for the holidays with gift cards
Prepare your gift card program for the holiday rush with these essential tips.
Gift cards that work across Lightspeed X-Series and BigCommerce
How to sync gift cards between Lightspeed X-Series POS and BigCommerce.
Gift cards that work across Lightspeed X-Series and WooCommerce
How to sync gift cards between Lightspeed X-Series POS and WooCommerce.
Gift cards that work across Lightspeed X-Series and Shopify
How to sync gift cards between Lightspeed X-Series POS and Shopify.
9 Shopify Apps to grow your eCommerce business in 2024
The top Shopify apps that can help grow your eCommerce business.
7 reasons to offer gift cards
Seven compelling reasons why every business should offer gift cards.