Case study

Nodo is using Wrapped to resolve gift card friction for customers and staff

Natasha Mazey Jul 14, 2025

Nodo is an Australian brand renowned for its gluten-free, 'baked not fried' donuts, delicious all-day menu, and at home pantry mix products. With nine locations across Australia, online and mobile ordering, the inability to use gift cards seamlessly across platforms was a pain point for both customers and staff.

"It would be a constant issue that a customer would come in store with a digital gift card and not be able to use it, or vice versa." - Rhys Crowley, CEO

"Staff usually were unable to help customers fix the problem in a quick manner. Traditionally staff would have to void the old balance and create a new liability for someone that wanted to transfer a gift card's purchasing ability, which was slow clunky, and inefficient." - Rhys Crowley, CEO

"We love Wrapped"

After only a few months of using Wrapped, they've already seen great benefits and received nothing but positive feedback.

"We love wrapped. The omnichannel gift card experience is so smooth and the whole system has significantly lifted our digital experience at Nodo." - Rhys Crowley, CEO

The customer experience is vastly superior - Transferring all existing cards onto the platform fixed the problem for existing gift card holders too
The accounting team loves the tracking & reporting functionality
They can now issue digital gift cards in an instant, perfect for compensation, rewards, or incentives
Redemption has already increased by 30% compared to the same previous period

How Nodo uses Wrapped

Nodo has their Lightspeed, Shopify, and Bopple platforms synced to Wrapped. In-store customers are given physical gift cards that are quickly scanned at POS to activate. Online, via Shopify product pages, customers can choose to purchase a digital gift card or a physical one. Customers can then spend their gift card balances in-store, online, and via Nodo's mobile ordering app powered by Bopple.

Nodo has created a beautifully branded digital experience, customizing their gift card emails, Apple/Android Wallet cards, and their gifting page, as well as turning on video messaging.