Four Pillars Gin upgrades their gift cards to align with their world class brand
Four Pillars Gin has earned impressive titles, including being named International Gin Producer of the Year on three separate occasions. While undergoing a website upgrade, the brand decided to upgrade its gift card system too.
"We were having constant issues. We needed a new gift card solution that integrated with both Shopify Plus and our POS system, Lightspeed Restaurant O Series." - Clare Fletcher, Website & Ecommerce Manager
Clare's wishlist for a replacement system included:
- User-friendly design for customers and staff
- Customizable without developer reliance
- Gift card reporting including liability and balance tracking
- Bulk upload capabilities for promotions
- QR code functionality for in-venue processes
- Apple & Google Wallet integration
- Send-to-friend functionality with scheduling
- Self-serve balance check capability
- Lightspeed and Shopify Plus integration
Solution
Wrapped fulfilled all requirements. Four Pillars now delivers a gift card experience aligned with their prestigious brand.
"Venue staff love that they can scan gift cards and create a gift card directly in Lightspeed. The Customer Experience team loves that they can issue, resend, and top up gift cards in Wrapped." - Clare Fletcher
How Four Pillars Gin uses Wrapped
Four Pillars synced their two Lightspeed locations and Shopify store to Wrapped. Online customers purchase digital gift cards via Shopify, receiving them instantly by email.
"I love that Wrapped is so customizable across all the different touchpoints. I can ensure these touchpoints are aligned with the Four Pillars Gin brand, without relying on a developer." - Clare Fletcher
"Customers love that they can send to a friend and schedule in the gift card email." - Clare Fletcher
