AS Colour transforms their gift card experience with Wrapped

AS Colour was founded in 2005 in New Zealand and produces high-quality wholesale blank apparel. The company operates five distribution facilities and twenty-five retail locations across the United States, Europe, Australia, and New Zealand.

The Challenge

As AS Colour expanded globally, they faced a critical problem: their gift card system couldn't function seamlessly across both their BigCommerce online store and Lightspeed brick-and-mortar locations.

"Historically, this was a terrible customer experience and a big pain point. We often had to tell customers that using their gift cards across channels wasn't possible."

The Solution

AS Colour implemented Wrapped, an omnichannel gift card platform that unified their system across Lightspeed and BigCommerce integrations.

Results and Benefits

Since implementation, AS Colour has experienced significant improvements in customer satisfaction and staff efficiency. The company now operates a Wrapped account for each country, with each connected to BigCommerce and multiple Lightspeed locations.

"The retail team no longer has to deal with upset customers or clunky processes."