Gift cards become the top-selling online product for Au Bon Marche

Au Bon Marché Gent is a Belgian store inspired by its iconic Parisian namesake, offering a thoughtfully curated selection of fashion, homeware, and lifestyle products. Gift cards have long been a popular choice among customers, but as demand increased both in-store and online, the team needed a more seamless way to meet expectations.

The challenge: Manual processes and mounting errors

We sell a lot of gift cards in the shop itself. Then we got a lot of demand to sell gift cards online as well, and we didn't have a tool for that. - Saskia Vanderhaeghe, Owner

The old process was clunky and time-consuming. Online customers had to wait for a physical card to be manually created in-store and posted.

The solution: A seamless omnichannel experience with Wrapped

When searching for a new platform, Au Bon Marché had a few key requirements:

• Seamless integration with Lightspeed POS and WooCommerce
• An easy-to-use system for both staff and customers
• Responsive customer support

As a small business entrepreneur, I find good customer support very important: a partner who can relieve you of all your worries — and that is what we found at Wrapped. - Saskia Vanderhaeghe, Owner

The results: Happier customers, empowered staff, and growing sales

• The gift card has become the best-selling product online
• Customers love the convenience of buying, forwarding, and redeeming gift cards online
• Staff feel less stressed with fewer chances of errors
• Receipts for online gift card sales automatically appear in the POS

Working with Wrapped is a breath of fresh air: both set-up and effective use are very easy and customer-friendly. - Saskia Vanderhaeghe, Owner

Favourite features of Wrapped

• Easy-to-use design tools for creating beautiful gift cards
• Clear reporting for accounting
• Automated reconciliation between online and in-store sales

You can very easily pull a report for accounting and you have almost no work to do. - Saskia Vanderhaeghe, Owner