'Tis the season: How brands should prepare for the holidays with gift cards

The holiday season is not only the most wonderful time of the year but also one of the busiest for retailers. One strategic tool that can significantly boost sales during this festive period is gift cards.

Stock up on gift cards

Make sure you have an ample supply of gift cards in stock. Analyze your previous holiday sales data to estimate the demand accurately.

Design festive gift cards

The aesthetics of your gift cards matter. Design festive and attractive card designs that resonate with the spirit of the season.

Online and in-store integration

Ensure that your gift card program seamlessly integrates with both your eCommerce and POS systems. Look for a solution like Wrapped to provide maximum flexibility.

Emphasize gift card convenience

Promote the convenience of gift cards as an ideal solution for those looking for last-minute gifts.

Create gift card displays

Set up eye-catching gift card displays in your physical stores near checkout counters, entrances, and high-traffic areas.

Online gift card landing page

Create a dedicated product page for gift cards. Make it easy for customers to purchase and customize gift cards online.

Promote on social media

Leverage your social media platforms to run holiday-themed gift card campaigns.

Train your staff

Ensure that your staff are well-trained to assist customers with gift card purchases and redemptions.

Track and analyze sales

Throughout the holiday season, closely monitor your gift card sales and redemptions. Analyze the data to gain insights into customer behavior and preferences.