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Gift cards for omnichannel brands 

Sell more gift cards and delight customers with the flexibility they expect—the ability to spend both in-store and online, wrapped into the same gift card.

Wrapped gift cards for POS and eCommerce brands

Better gift card experiences on both sides of the counter

Offer gift cards that can be used wherever the recipient chooses to shop with you—in-store, online, or a combination of both. Put an end to difficult customer conversations, time-consuming work-arounds and accounting headaches.

Seamless POS and eCommerce integration

Manage gift cards that sync between your POS, eCommerce and mobile ordering platforms. Keep balances up-to-date across systems so you can have confidence wherever gift card credit is used. See all integrations.

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Create a delightful gifting experience

Give gift card buyers personalization options to send a gift with love. Let them choose from a selection of branded designs, upload a video message, and schedule sending for a special day. Or keep it simple with a digital card design that matches your physical cards. 

Gift cards being used for returns and refunds

Replace refunds with store credit

Use gift cards in place of cash refunds to retain customers and revenue. Easily issue gift card credit with the click of a button when processing returns in POS. 

Sell more gift cards

Giving your customers the experience they expect results in more gift card sales, repeat purchases, bigger basket sizes and new loyal customers. 

Admin for managing gift cards and security

Minimize risk, manage liability

Have confidence wherever gift card credit is used with full back-end visibility and gift card timelines, protected by best-practice security.


Manage gift cards when you need with permission-based roles to view codes, adjust expiry dates and balances, resend, and disable gift-cards. Save time with full liability reporting, making accounting easy.

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“We love Wrapped. The omnichannel gift card experience is so smooth and the whole system has significantly lifted our digital experience"

Rhys Crowley, CEO

"We are now excited to promote our gift cards where as before they were so clunky we didn’t want to draw any attention to them"

Kelvin Janissen, Operations Controller

“Wrapped reduces demand on the management team and makes our lives a lot easier”

Mia Austin, Assistant Manager 

Powering gift cards for brands all over the world

Everything you need to create and manage omnichannel gift cards

digital gift card
Digital gift cards

Offer customers digital gift cards they can send via email, check balances online, and spend in-store and online. 

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Physical gift card integration

Scan your physical gift cards into POS as normal to activate them with Wrapped so they can be used in-store and online. 

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Real time sales channel sync

Keep balances up-to-date across POS and eCommerce, so recipients can only spend credit they have.

gift card designer
Gift card designer

Create beautifully branded gift cards that your customers can personalize for their loved ones. 

gift card manager
Gift card manager

View, reissue, migrate, edit, check balances and top up outstanding gift cards.

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Reporting and analytics

View analytics on gift card purchases,  activity and credit balances. Full liability reporting.

gifting personalization
Gifting personalization

Give customers the option to choose a gift card image, write a message and record a video message.

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Gift card recipient email 

Allow customers to schedule and send the digital gift card to the recipient, ready to use in-store and online.

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Online storefront

Sell gift cards as a product via eCommerce or using the storefront option with built-in gifting process.

See demo

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Multi-site gift cards

Gift card can be redeemed at multiple locations. Add unlimited sales channels at no additional cost.

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Apple & Google Wallet integration

Recipients can keep their gift card easily accessible and top of mind in Apple Wallet or Google Wallet.

online gift card balance checker
Online balance checker

Recipients can check their own gift card balance online, reducing customer queries. 

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Manually create gift cards

Create, send and account for gift cards for employee recognition, customer appreciation and good will.

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Easy migration

Import existing gift cards, syncing them across all your sales channels. The Wrapped team is on hand to help.

bulk gift card generator
Generate bulk gift cards 

Perfect for marketing events, corporate partnerships, and physical gift card printing.

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Run promotions

Set discounted prices or create promotional codes for the purchase of gift cards to drive gift card sales.

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Best practice security

Data securely protected by two-factor authentication, code encryption, and permission based roles.

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Integrations for automation

Connect marketing tools and more with our integrations or build your own using our API.


Get started

Get Wrapped today and deliver a delightful gift card experience that customers expect, leading to happy returning customers and more sales.
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