Rockaway Records drives revenue and delights customers with a unified gift card experience

The Challenge

Before Wrapped, Rockaway's gift card setup created friction for both staff and customers. In-store gift cards couldn't be redeemed online, and vice versa. Manual workarounds were required, handled only by store managers.

"The old setup was frustrating for both our team and our customers. It created unnecessary friction and slowed things down at the point of sale." — Ryan Baker, Sales Manager

The Wrapped Solution

Wrapped provided Rockaway Records with the unified, modern solution they'd been searching for:

• Offer omnichannel gift cards that work seamlessly in-store through Lightspeed and online through Shopify.
• Customise the design of digital gift cards to reflect Rockaway's brand.
• Eliminate manual processes and give staff full control via the Wrapped dashboard.
• Confidently sell gift cards, knowing they'll work anywhere their customers shop.

"Wrapped has completely transformed the way we offer and manage gift cards. The setup was smooth, and the ongoing usability has been fantastic for both our staff and customers." – Ryan Baker, Sales Manager

Since launching with Wrapped, Rockaway Records has seen:

• A clear increase in gift card purchases.
• Positive customer feedback, with many remarking on how easy it is to purchase and redeem online.
• More confident staff, empowered by the simplicity of managing gift cards through Wrapped's dashboard.

Favourite Features: Professional, Polished, and Wallet-Ready

One standout feature for Rockaway Records has been the ability to issue digital gift cards compatible with Apple Wallet and Google Wallet.

"For a small business like ours, that kind of feature used to feel out of reach. Now, we're able to offer a professional, convenient experience that our customers love." – Ryan Baker, Sales Manager

The Wrapped Experience: More Than Just a Product

"It's not just the product that's impressive—it's the people behind it. The Wrapped team has been incredibly helpful and responsive every step of the way." – Ryan Baker, Sales Manager