Wrapped news Gift card tips

New: Gift Card Marketing Automation to increase basket size and promote products

Natasha Mazey Nov 18, 2024

We're excited to unveil our newest addition to Wrapped: Gift Card Marketing Automation. This powerful feature is tailored to help you strategically boost your sales and promote targeted products.

Unlocking the Power of Automated Incentives

Imagine being able to drive larger basket sizes or highlight specific products effortlessly. With Gift Card Marketing Automation, you can do just that.

Benefits of Using Gift Card Marketing Automation

Increase Average Order Value: Use gift card incentives to motivate customers to spend more per transaction.
Drive Targeted Sales: Highlight specific products like gift cards or special merchandise.
Enhance Customer Experience: Surprise customers with rewards that feel timely and relevant.
Maximize Efficiency: Set up once and watch your marketing run smoothly in the background.

Real-World Examples

In Wrapped, you can set automations for the following scenarios:

Make a purchase, get a gift card: Encourage customers to spend over a set threshold to receive a bonus gift card.
Buy select products, get a gift card: Encourage customers to buy a specific item to receive a bonus gift card.
Buy a gift card, get a gift card on us: Reward customers with a gift card when they purchase one for someone else.
Buy a gift card, receive bonus credit: Encourage customers to purchase at or above a certain value to receive bonus credit.

How It Works

Set purchase-based triggers: Configure automation workflows that activate when conditions are met.
Set up your promotional gift card: Set the value, whether fixed amount or percentage, and expiry.
Design your digital gift card email: Send their unique gift card code by email with promotion details.
Launch and optimize: Deploy your automation and monitor its performance.