The Big Easy Group Transforms Gifting with Wrapped

A Modern Gift Card Solution Built for Multi-Venue Hospitality

With a portfolio of vibrant restaurants and bars across Adelaide, The Big Easy Group is known for creating standout hospitality experiences. As the group has scaled, so has the complexity of its operations—particularly when it comes to gift cards.

A Clunky System Holding Back Growth

"It was clunky, hard to track, and didn't play nicely across venues or online. We knew we were missing opportunities." - Oliver Brown, Co-founder and CEO

A Unified, Customer-Friendly Solution

Their requirements were clear: a system that worked group-wide, across all locations and sales channels. Wrapped's integration with Lightspeed has been crucial—it means the team hasn't needed to juggle systems or train staff on complex processes.

"Game-changer. Wrapped's system is smooth, clean, and just works. Customers have commented on how much easier it is to purchase and redeem compared to our old system." - Oliver Brown, CEO

Digital-First, Seamless Everywhere

"The digital-first approach has been amazing. It's super easy for guests to throw a gift card into their phone's wallet, and in-store redemption has been seamless." - Oliver Brown, CEO

Results That Speak for Themselves

"We've seen an uplift in sales, especially online. Redemption spend is strong too, and it's helped drive foot traffic to venues guests hadn't visited before." - Oliver Brown, CEO

• Apple & Google Wallet support — Quick, easy access for guests
• In-store redemption via POS camera — Fast and foolproof for staff
• Multi-venue compatibility — A single gift card that works anywhere

"The Wrapped team has been great to work with—supportive, responsive, and genuinely invested in helping us get the most out of the platform." - Oliver Brown, CEO