Alpha60 is using Wrapped to deliver the gift card experience they always wanted

ALPHA60 has established itself as a prominent force in Australian fashion. Operating eight physical locations alongside an eCommerce presence, the brand encountered a significant challenge: reconciling gift card management between their Shopify online platform and their Lightspeed retail point-of-sale systems.

"I love being able to easily issue gift cards, knowing I don't need to specify to customers that they can only shop online or in-store." - Kelvin Janissen, Operations Controller

The company's previous gift card system created frustration among both customers and staff.

"Our staff were well and truly done with our old gift cards. There was so much manual work in transferring gift cards from one platform to another." - Kelvin Janissen, Operations Controller

How Alpha60 uses Wrapped

Alpha60 synchronized both Lightspeed and Shopify platforms with Wrapped, enabling seamless gift card issuance across channels. The solution extends to their returns process, allowing staff to issue gift cards for both in-store and Shopify returns. Additionally, Alpha60 integrated Klaviyo for gift card email delivery.

"We are now excited to promote our gift cards whereas before they were so clunky we didn't want to draw attention to them." - Kelvin Janissen, Operations Controller