Mr. Pickles enhances their customer experience with their digital gift card storefront
Mr. Pickles, a popular casual bar and eatery in New Zealand, is known for its great food, beverages, and memorable experiences. Mr. Pickles gift cards have always been a popular choice amongst locals, as a dining experience at the local hotspot makes for a great gift. They previously could only offer physical gift cards in-venue.
"Our previous gift cards were hard to manage as people wanted instant gift cards and we were having to post out physical copies so they didn't have to come into our venue."
While still supporting physical gift cards bought in-venue, now Mr. Pickles can offer:
- The option to receive a digital gift card in-venue, as well as physical
- Digital gift cards, available on the Mr. Pickles website via the Wrapped storefront
- Instant delivery of gift cards via email
- The ability to add gift cards to Apple Wallet and Android Wallet
How Mr. Pickles uses Wrapped
Mr. Pickles has added a 'buy vouchers' link to their website nav that takes customers to their gift card storefront, powered by Wrapped. They've also customized their gift card emails and Apple/Android Wallet cards to combine imagery of their chic venue with their fun pickle jar-themed illustrations.
"Wrapped reduces demand on the management team and makes our lives a lot easier"
