Solutions / Retail

Gift cards and store credit for retail stores

Wrapped is the omnichannel gift card platform for retailers and apparel brands. Sell, manage, and redeem cash gift cards and store credit across the in-store POS and your eCommerce store — all on a single balance ledger that syncs in real time. Used by AS Colour, Au Bon Marche, Rockaway Records, Alpha60, and more.

Why omnichannel gift cards matter for retail

Retail customers move between channels — they buy online and want to return in-store, see something on Instagram and walk into the shop, or browse a flagship and finish the purchase from their phone later. Gift cards have to follow the same logic. A card sold via Shopify that can't be redeemed in-store is a worse product than one that follows the customer wherever they shop.

With a unified ledger, the same gift card balance is visible and redeemable across every connected channel. Recipients can split spending across multiple visits, online and in-person, and your operations team has one accurate liability number per period rather than reconciling per-channel ledgers at month-end.

Store credit and refund-to-credit

Store credit is one of the highest-leverage features in a retail gift card program. Instead of returning cash to a customer's payment method on a refund, you issue an equivalent balance the customer can spend in-store or online. Revenue stays inside the business and recipients of refund-to-credit commonly spend above the credit value at redemption.

Wrapped's refund-to-credit feature integrates directly with the POS or eCommerce checkout flow, so a single tap converts a return into a credit balance tied to the customer's account. The credit posts to the same liability ledger as cash gift cards.

Retail POS and eCommerce integrations

• Lightspeed Retail — X-Series and R-Series.
• Shopify and Shopify Plus — native gift card products, branded storefront, Wallet integration.
• BigCommerce, WooCommerce — gift card sale and redemption integrated with checkout.
• Heartland Retail, Hike POS, Square POS — for in-store sale and redemption.
• Loop Returns — refund-to-credit through your existing returns workflow.

See the full list of POS and eCommerce integrations.

Retail case studies

• AS Colour — apparel brand omnichannel migration from basic vouchers.
• Au Bon Marche — gift cards as the #1 online product.
• Rockaway Records — independent retail unifying the gift card experience.
• Alpha60 — fashion brand premium gift card experience.

Frequently asked questions

What is the best gift card software for retail stores?

The best fit for retail is a platform with native Lightspeed Retail (X-Series, R-Series), Heartland Retail, or Hike POS integration; a unified balance ledger that syncs in real time with your eCommerce store (Shopify, BigCommerce, WooCommerce); and support for both cash gift cards and refund-to-credit. Wrapped covers all of these.

How does Wrapped work with Shopify?

Wrapped's Shopify integration syncs gift cards as native Shopify gift card products. Customers buy on Shopify, the balance is loaded immediately, and the card is redeemable on Shopify checkout, in-store at your connected POS, and via Apple/Google Wallet. See the dedicated Shopify integration page for the full feature list.

Can I issue store credit when processing a return?

Yes — Wrapped's refund-to-credit feature lets staff issue store credit instead of returning cash to the original payment method, directly from the POS or eCommerce checkout. The credit appears as a balance the customer can spend in-store or online. Most refund-to-credit users see customers spend more than the credit value at redemption.

How do gift cards perform online for retail?

For most online retailers, gift cards become one of the top-selling SKUs once a branded storefront is live. Customers tend to buy them late in the gifting calendar (around birthdays, Christmas, and the lead-up to Mother's/Father's Day) and they convert at very high rates because there's no fit, size, or colour decision to make.