Heartland Retail and Wrapped: Omnichannel gift cards for retail.
Sell and redeem gift cards on Heartland Retail and across your eCommerce stores, the Wrapped storefront, Apple Wallet and Google Wallet, all on one balance.
A single gift card ledger across Heartland Retail and every online channel.
Real-time sync
Bridge Heartland Retail and your online stores
Heartland Retail native gift cards live inside Heartland. Wrapped extends them to Shopify, BigCommerce, WooCommerce, the Wrapped storefront, and mobile wallet on a one shared balance.
- Always accurate.
- Sell online, redeem at the till. Wrapped pushes the partial redemption back instantly.
- Multi-location.
- Real-time sync across every store, with role-based permissions.
- Reduce risk.
- Channel-broken-down liability dashboard with vintage and last-activity aging.
Sell and accept gift cards with ease
Heartland Retail at the till, eCommerce online
- Scan or type at the till.
- Heartland Retail handles activation and redemption, and Wrapped manages the balance and partial redemption behind it.
- Refund-to-credit.
- Issue store credit on returns in one tap and keep the revenue on the books.
- Wrapped storefront.
- Sell gift cards on a fully branded Wrapped-hosted storefront on your own domain.
Gifting your customers will actually enjoy
Branded gifting beyond the till
Personalised digital and physical gift cards, branded emails, scheduled delivery, recipient-side reveal animation, and Apple/Google Wallet on every plan.
- Personalised emails.
- Branded designs, custom messages, scheduled delivery for the recipient.
- Apple & Google Wallet.
- One-tap add for the recipient, included on every plan.
- Bulk B2B gifting.
- CSV import + REST API for corporate orders and employee rewards.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers and branded store credit, all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain, with no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with liability reporting broken down by channel.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Getting started
Set up and start selling in a few easy steps.
Get set up and start selling, syncing and accepting gift cards across Heartland Retail and your online stores today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect Heartland Retail to Wrapped
- Authorize Wrapped from the Heartland OAuth flow. Configure the three required Gift Card Adjustment Reason Codes (Correction, Gift and Promotional) under Heartland Settings → Reason Codes → Gift Card Adjustments.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
Heartland Retail gift cards: frequently asked questions
- Does Wrapped replace Heartland gift cards?
- Heartland gift cards are processed through Heartland and work at Heartland tills. Wrapped holds one balance across Heartland and every other system you run, whether that is an online store or a second venue on a different POS, so the same card works in all of them. Existing cards import with their codes and remaining balances.
- What can Wrapped do that Heartland gift cards can't?
- Experience vouchers as a dated, scannable product; refund-to-credit at the counter; Apple and Google Wallet; scheduled delivery and personalised messages; a branded gifting storefront on your own domain; bulk and corporate gifting; and liability reporting broken down by channel and by site.
- How does Wrapped connect to Heartland Retail?
- Wrapped connects to Heartland Retail through a native integration. You authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Heartland Retail, and every transaction writes back to a single shared balance.
- Do gift card balances stay in sync between Heartland Retail and my other sales channels?
- Yes. Wrapped keeps one shared balance per gift card rather than a separate balance per channel. When a card is redeemed in Heartland Retail, the new balance shows up in real time everywhere else it can be used: your other tills, your online store and the Wrapped storefront. Nobody can spend the same value twice.
- Can I import my existing gift cards when I move to Wrapped?
- Yes. You can import existing gift cards with their codes, remaining balances and expiry dates from Heartland Retail or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance.
- How long does the Heartland Retail integration take to set up?
- Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Heartland Retail, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan.
- Does the Heartland Retail integration work across multiple locations?
- Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each.
- How much does Wrapped cost with Heartland Retail?
- Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199, all in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Heartland Retail integration itself carries no additional fee, and there is a 14-day free trial.