
AS Colour transforms their gift card experience with Wrapped

Industry
Fashion
Sales channels
Lightspeed Retail POS
Integrations
BigCommerce
Website
AS Colour was founded in 2005 in New Zealand and is renowned for producing high-quality, wholesale blank apparel that stands the test of time. From its humble beginnings, AS Colour has grown to operate five distribution facilities and twenty-five retail locations across the United States, Europe, Australia, and New Zealand.
As they continued to grow and open new stores around the world, they faced a common challenge regarding gift cards: how to deliver seamless functionality across their BigCommerce online store and their Lightspeed-powered brick-and-mortar locations.

Gift cards are a popular request for AS Colour, providing recipients with the flexibility to choose what they want to buy. However, the brand's previous gift card solution fell short of expectations. One of the most significant pain points was the inability of customers to use gift cards across both their in-store (Lightspeed) and online (BigCommerce) platforms. This limitation often resulted in frustration for customers and inefficiencies for staff.
"Historically, this was a terrible customer experience and a big pain point. We often had to tell customers that using their gift cards across channels wasn’t possible, which sometimes upset customers, causing a massive issue with customer experience. Sometimes it involved such an upset customer we had to do manual workarounds to allow them to spend on the opposite sales channel.” - Cameron Irons, Director of Finance

AS Colour turned to Wrapped for a solution that could unify their gift card experience across all sales channels. Wrapped’s omnichannel platform allowed AS Colour to integrate its gift card system seamlessly between Lightspeed and BigCommerce, ensuring that customers could purchase and redeem gift cards effortlessly, regardless of the sales channel.
Since implementing Wrapped, AS Colour has seen remarkable improvements in both customer and staff satisfaction.
“Customers have been thrilled they can now spend even their old vouchers on both sales channels and not just new vouchers sold. We’ve had some great feedback from the Customer Service team where it was a seamless process for the customers.” - Cameron Irons, Director of Finance
For staff, the transition has been a game-changer. The frustrations and manual workarounds that once burdened the team are now a thing of the past.
"The retail team no longer has to deal with upset customers or clunky processes. Wrapped has streamlined everything." - Cameron Irons, Director of Finance
How AS Colour uses Wrapped
AS Colour has a Wrapped account for every country, with each connected to BigCommerce and multiple Lightspeed locations, keeping customer data and accounting simple for each region.
“Wrapped’s dashboard gives us access to the entire group of vouchers. From a back office function, it makes it incredibly useful to jump into any of the countries and help out where needed.” - Cameron Irons, Director of Finance
Now AS Colour’s gift cards operate automatically, with gift card emails and digital gifting processes built-in. Gift cards sync seamlessly across all sales channels without the need for intervention, giving gift buyers and recipients a better gifting experience than what they expect.
“I love the whole ‘Gift-to-Friend’ piece and how customized we could make it by creating our own gift card images.” - Cameron Irons, Director of Finance

Here at Wrapped, we’re happy to have helped AS Colour find a solution to their omnichannel gift card challenges and can’t wait to watch where they take gift cards as they continue to grow and expand into new locations.
"We couldn’t recommend the Wrapped solution highly enough for someone looking to solve the omnichannel voucher issue we had." - Cameron Irons, Director of Finance
Want to create a seamless gift card experience for your business? Discover how Wrapped can help you deliver exceptional results just like AS Colour.