Gift cards become the top-selling online product for Au Bon Marché
Industry
Retail
Sales channels
Lightspeed Retail (X-Series)
Integrations
WooCommerce
Website
As demand for gift cards grew both in-store and online, Au Bon Marché needed a better way to meet customer expectations — while making life easier for their team. With Wrapped, they now have a fully integrated, hassle-free gift card experience that’s delighting customers and driving sales.
The challenge: Manual processes and mounting errors
Au Bon Marché has always seen strong sales of gift cards in their physical store. But with growing demand from customers wanting to purchase vouchers online, they needed a better system.
“We sell a lot of gift cards in the shop itself. Then we got a lot of demand to sell gift cards online as well, and we didn't have a tool for that,” they explained. “We needed a tool that could enable online sales and redemption of gift vouchers — and that could also be integrated into our cash register system.” - Saskia Vanderhaeghe, Owner
The old process was clunky and time-consuming. Online customers had to wait for a physical card to be manually created in-store and posted. This created risks of mistakes — not just with manually entering codes, but also with potential postal delays or errors.
In-store, staff had to manually enter voucher codes during checkout, which often led to mistakes and increased stress for team members.
The solution: A seamless omnichannel experience with Wrapped
When searching for a new platform, Au Bon Marché had a few key requirements:
Seamless integration with Lightspeed POS and WooCommerce
An easy-to-use system for both staff and customers
Responsive customer support
“As a small business entrepreneur, I find good customer support very important: a partner who can relieve you of all your worries — and that is what we found at Wrapped. Wrapped responds very quickly when you have questions and gives a clear and straightforward answer. They are always willing to help. I found that very reassuring.” - Saskia Vanderhaeghe, Owner
Wrapped’s platform not only delivered the integrations they needed, but also modernised the entire gift card process. Digital and physical gift cards now include barcodes, making them easy to scan at checkout — reducing errors and eliminating unnecessary manual steps for staff.
The results: Happier customers, empowered staff, and growing sales
Since switching to Wrapped, the results have been clear:
The gift card has become the best-selling product online
Customers love the convenience of buying, forwarding, and redeeming gift cards online
Staff feel less stressed with fewer chances of errors
Receipts for online gift card sales automatically appear in the POS — saving valuable time
“Working with Wrapped is a breath of fresh air: both set-up and effective use are very easy and customer-friendly. What’s also an efficiency improvement for us is that receipts sold online automatically enter the till system. We no longer have to do any registration for that — that's really blissful!” - Saskia Vanderhaeghe, Owner
Favourite features of Wrapped
For Au Bon Marché, Wrapped’s standout features are:
Easy-to-use design tools for creating beautiful gift cards
Clear reporting for accounting
Automated reconciliation between online and in-store sales
“You can very easily pull a report for accounting and you have almost no work to do.” - Saskia Vanderhaeghe, Owner
With Wrapped handling the hard parts, Au Bon Marché can now focus on what they do best: delivering great products and outstanding service to their customers.