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9 Shopify Apps to grow your eCommerce business in 2023

Updated: Oct 14, 2023

best Shopify apps 2023

Are you looking for the best Shopify apps to grow your business? We’ve compiled a list of the top apps to help you fast-track your way to more customers, more orders and less time spent on admin.

Best attribution app: LoudHippo

Setting up attribution measurement is a must, especially if you are investing in paid marketing channels. Of course you should be looking at your Shopify analytics and have Google Analytics set up, but using pixels alone for marketing attribution is only telling half-truths. With low cookie acceptance and data privacy limitations, the best way to get a clear view of your attribution is by asking customers as they complete checkout ‘How did you hear about us?’. LoudHippo is a post-purchase survey tool that allows you to ask this key question and more on your order status page. Once you have this data, you can invest confidently in what you know leads to orders.

Best gift card app: Wrapped

Gift cards have become more than just a popular gift option; they're now a strategic tool for businesses of all sizes and industries. Offering gift cards can unlock a range of benefits that not only enhance your brand's image but also boost your bottom line. Wrapped allsw you to create and manage gift cards that sync between your POS and eCommerce platform. Keep balances up-to-date in both systems so you can have confidence wherever gift card credit is used.

Best email and SMS app: Klaviyo

Having a database of customers’ email and phone numbers is one of the most powerful ways to grow your business through repeat purchase. Sending timely and relevant email and SMS campaigns and automations is a proven way to get your customers shopping again. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations––which means no more ineffective batching and blasting.

Best live chat & bot app: Gorgias

Customer support is key to happy customers and therefore, more orders. Using a system that brings all conversations into one place with powerful self-service options can help decrease admin time and if done well, deliver a faster support experience. Gorgias centralizes every customer conversation, even social comments and DMs, all in one customer ticket view. It allows you to provide instant answers with self-service resources and dynamic Macros to auto-fill responses with personalized info. Gorgias both speeds up resolution times and increases conversion.

Best referrals app: ReferralCandy

One of the best way to find new customers is to get referrals from your existing customers as they are likely to have similar tastes and preferences. Of course, delivering great products and great service is a must to get customers to refer their friends, but you can also use a referral program to encourage this. ReferralCandy gives Shopify stores the tools to create referral and affiliate programs. Customers get a personal referral link that they can share with their friends to promote the brand.

Best lead capture app: Optinmonster

If you want to increase conversion on your eCommerce site, outside of orders, storefront promotions are a great way to encourage visitors to opt in and join your marketing lists. Optinmonster is one of the best Shopify apps for growing your email list, boosting your sales, and recovering potential customers, with banners, pop-ups, spinning wheels and more.

Best returns app: Loop

Returns can be a headache. But they don’t have to always be that way. Loop helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses. All while seamlessly automating your return process, and delighting your customers.

Best shipping app: Easyship

Giving customers the choice between speed and cost when it comes to delivery will help increase conversion rates. Easyship syncs to your store giving your customer the ability to quickly choose between exclusive shipping rates and delivery times with dynamic rates at checkout.

Best loyalty app: Marsello

Most of these apps help you capture leads and first-time customers or save on admin time, but it’s worth considering how you will keep customers coming back again and again. Adding an automated loyalty program to your store can help you do just that. Marsello gives you the tools to create a custom rewards program, rewarding customers with points for their purchases, which can be redeemed for discounts, free products, and more.


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